Intelligence

CMO Moves

CMO Moves – Week of January 5, 2026

By:Christian Banach
onJanuary 5, 2026

Finance-heavy slate at Synovus, Northwestern Mutual, and LendingClub, plus travel and media hires. Scan the full list fast and see where marketing leadership is changing.

Elizabeth Judge named CMO at Visit Syracuse

Visit Syracuse is Onondaga County’s official destination marketing organization. Judge joins the executive leadership team with a remit tied to brand stewardship and driving economic impact across the region, spanning sales, sports, film, and leisure. Agency lens: The announcement signals work across digital experience (including an integrated booking platform), CRM/data dashboards for ROI tracking and segmentation, and integrated...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.