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Visit Broken Arrow Seeks Strategic Marketing Partner for Destination and Experience Campaigns
By: Christian Banach
on April 13, 2026

A broad tourism marketing brief in Oklahoma covering strategy, paid media, social, content, SEO, and reporting makes this one worth a look. Deadline: April 30, 2026

At a Glance

  • Buyer: Visit Broken Arrow
  • Industry: Destination marketing/tourism
  • Location/markets: Broken Arrow, Oklahoma; open to qualified firms nationwide
  • Primary scope: Comprehensive destination marketing services as a strategic marketing partner
  • Key deliverables/channels: Strategic planning, campaign development, paid media, CTV, social, search, display, print, SEO/AEO, website content, email, video/photo, print collateral, reporting
  • Budget: Not specified
  • Contract type/term: One-year marketing services agreement from July 1, 2026 through June 30, 2027
  • Key dates: Proposal deadline April 30, 2026, at 4:00 PM CST; contract period begins July 1, 2026
  • Eligibility/must-haves: Qualified individuals or firms with demonstrated destination marketing, tourism marketing, or related experience; minimum three references; signed cover letter; required email and hard-copy submission; travel plan and budget required if proposer is not local

 

Why This Could Be Interesting

Visit Broken Arrow is the official destination marketing organization for the City of Broken Arrow, Oklahoma. It is funded through the city’s hotel and motel occupancy tax and is tasked with driving tourism, overnight visitation, and visitor spending.

This is a broad destination marketing assignment, not a narrow campaign brief. The selected partner would support strategy, creative, paid and owned media, content, social management, SEO and AEO, website content, email, reporting, and stakeholder-facing materials.

What makes this one stand out is the mix of strategic and executional work. Visit Broken Arrow is not starting from scratch. It rebranded in 2023, has a lean internal team, and now wants agency support to help implement the Year One marketing priorities from its 2025-2030 Tourism Strategic Plan.

There is also some real breadth here in the audience and program mix. The scope touches event and seasonal travel marketing, sports tourism, veterans heritage tourism, the Rose District, small meetings, group travel, film tourism, and emerging opportunities that may develop during the term.

Best suited for agencies with destination, tourism, or place-marketing experience and strong integrated media, content, and strategic planning capabilities.

Proposal deadline: April 30, 2026, at 4:00 PM CST

Download the full RFP here.

Christian Banach
Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.