At a Glance
Buyer: Texas Comptroller of Public Accounts (CPA) Industry: Government/Public Sector (Unclaimed Property Program) Location/markets: Texas (statewide) Primary scope: Integrated advertising services (media planning, production support, placement/buying), plus branding and event services Key deliverables/channels: Media strategy/plan/buying plan; broadcast, newspaper, digital, social, out-of-home; experiential events and sponsorship activations; reporting/KPIs; supp...
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