Where Agencies Can Win as Zoom Expands Beyond Meetings

By:Christian Banach
onFebruary 9, 2026

Zoom is refining how it tells its story across a broader portfolio while adapting to LLM-era discovery. Get a clear look at the marketing leadership approach and agency fit.

At a Glance

Interviewee: Kimberly Storin, Chief Marketing Officer Company: Zoom Location: San Jose, California Website: www.zoom.com Industry: Collaboration and communications software Company Notes: Public communications platform working to expand perception beyond meetings across workplace and customer experience products Best-Fit Agencies: B2B brand strategy, integrated creative, product marketing, ABM and enterprise demand gen, PR and comms, lifecycle and CRM Source: Lea...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.