Where Agencies Can Help Underdog Fantasy Become a First-Choice Brand

By:Christian Banach
onMarch 16, 2026

Underdog Fantasy’s CMO is steering growth beyond discounts—toward year-round fandom, tighter measurement, and smarter state-by-state GTM. Here’s what it signals for agency partners right now.

At a Glance

Interviewee: Kimberly Corbett, Chief Marketing Officer Company: Underdog Fantasy Estimated Revenue: ~$500M projected (2025) Location: New York, NY Website: www.underdogfantasy.com Industry: Fantasy sports, sports betting, and sports media Company Notes: Fast-growing sports gaming platform founded in 2020, spanning fantasy, pick’em, sportsbook, and original content Best-Fit Agencies: Brand strategy, performance media, lifecycle CRM, analytics and measurement, cont...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.