Where Agencies Fit as ModMed Rebuilds for Enterprise Scale

By:Christian Banach
onJanuary 26, 2026

“AI-powered practice” is the master story. Learn the demand-gen and ABM opportunities to flex it by specialty and segment, plus the thought-leadership engine that turns data into an ongoing narrative.

An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At A Glance

Interviewee: Justin Steinman, Chief Marketing Officer Company: ModMed Estimated Revenue: Location: Florida headquarters Website: https://www.modmed.com/ Industry: Healthcare SaaS; specialty EHR, practice management Company Notes: PE-backed, fast-growing platform serving 40,000+ specialty providers across 15+ ...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.