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Texas Education Agency Seeks Marketing Partner to Promote Open Education Resources Statewide
By: Christian Banach
on April 20, 2026

Texas Education Agency is seeking a marketing partner to promote Open Education Resources and help audiences understand the content and how to use the materials across channels. Deadline: May 6, 2026

At a Glance

  • Buyer: Texas Education Agency
  • Industry: Education/public sector
  • Location/markets: Texas
  • Primary scope: Marketing and communications support for Open Education Resources instructional materials
  • Key deliverables/channels: Activities to promote, market, and advertise Open Education Resources content and communicate how to use those materials; specific channels not specified
  • Budget: Not specified
  • Contract type/term: Not specified
  • Key dates: Proposal deadline May 6, 2026, at 2:00 PM

 

Why This Could Be Interesting

The Texas Education Agency is seeking a marketing partner to help communicate the development and availability of Open Education Resources instructional materials. For agencies with education, public sector, or behavior-change communications experience, that alone makes this one worth a look.

The assignment is not framed as general brand work. It is tied to a specific adoption challenge: helping audiences understand what these materials are, what content is included, and how to use them. That gives the work a practical, rollout-oriented shape.

There is also a strong statewide relevance here. Open Education Resources can affect how educators discover, evaluate, and implement instructional content, so this appears to be a visibility and usage effort tied directly to educational access and awareness.

Best suited for agencies with education marketing, public information, content strategy, and adoption-focused communications capabilities.

Proposal deadline: May 6, 2026, at 2:00 PM

Download the full RFP here.

Christian Banach
Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.