Intelligence

Strategic Opportunities

SBS Sharpens Marketing Around Growth and Commercial Alignment

By: Christian Banach

on April 27, 2026

SBS is tightening the link between brand, sales, and go-to-market execution. Here’s what Adam Shpiro’s approach reveals about modern marketing leadership and agency fit.

At a Glance

Interviewee: Adam Shpiro, Chief Marketing Officer Company: SBS Location: Paris, Île-de-France Website: sbs-software.com Industry: Financial technology software for banks, lenders, and payments Company Notes: SBS is a global fintech platform company serving financial institutions across banking, lending, payments, open banking, and compliance Best-Fit Agencies: B2B fintech positioning, ABM and demand generation, field and event marketing, executive thought leaders...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.