Ruby Tuesday’s Reconsideration Push and Media Reset Priorities

By:Christian Banach
onMarch 9, 2026

Ruby Tuesday’s CMO is rebuilding reconsideration with sharper media and a value story that isn’t just discounts. Here’s how the team thinks about loyalty, testing, and agency partners.

An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business.

At a Glance

Interviewee: Edithann Ramey, Chief Marketing Officer Company: Ruby Tuesday Location: Maryville, TN Website: www.rubytuesday.com Industry: Casual dining restaurants Company Notes: A legacy casual-dining brand rebuilding consideration with a sharper value story, led by Garden Bar equity and a renewed loyalty push Bes...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.