At a Glance
Buyer: University of California College of the Law, San Francisco (UC Law SF) Industry: Higher education (law school/graduate program marketing) Location/markets: San Francisco, California; national reach implied (program visibility and reputation) Primary scope: Digital marketing strategy, execution, and optimization for the Master of Health Policy & Law (HPL) program Key deliverables/channels: Multi-channel paid campaigns (Google, Bing, Meta/Instagram/Faceb...
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