State of Michigan Seeks Statewide Marketing and Advertising Vendor Pool With Media Buying

By:Christian Banach
onJanuary 19, 2026

New Michigan opportunity for integrated agencies: campaign strategy, production, and paid media planning/buying across multiple state departments. Deadline: February 13, 2026.

At a Glance

Buyer: State of Michigan (DTMB – Procurement)

Industry: Government / Public Sector

Location/markets: Michigan (statewide; general public)

Primary scope: Creative Media Advertising and Digital Media Marketing Services

Key deliverables/channels: Campaign planning; creative; paid media planning/buying; production; PR/earned media (as needed); TV/streaming, radio/streaming, social/digital, out-of-home/transit, print, translated mat...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.