At a Glance
Buyer: Oregon Health Authority (Public Health Division, Family Connects Oregon Program)
Industry: Public Health (State Government)
Location/markets: Oregon statewide; families with newborns; hospitals/medical providers; local program sites
Primary scope: Strategic communications to increase awareness, acceptance, and use of Family Connects Oregon
Key deliverables/channels: Brand + campaign strategy; multiplatform media buy; social ads; PR pitching; SE...
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