Oklahoma State University Builds Paid Media Vendor Bench for Enrollment and Brand Campaigns

By:Christian Banach
onFebruary 23, 2026

Oklahoma State University is building a vendor pool for digital advertising and media buying, requiring in-house placement, ongoing optimization, and clear reporting. Deadline: March 12, 2026

At a Glance

Buyer: Oklahoma State University Industry: Higher education Location/markets: Local (Oklahoma), regional, and national (project-dependent) Primary scope: Digital advertising and/or media buying & consulting (vendor pool; project-by-project) Key deliverables/channels: Strategy, direct placement, optimization, reporting, and training; digital (Meta/Google/TikTok, programmatic, CTV/OTT, geofencing, retargeting) plus offline media buying (TV/cable, radio, outdoor...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.