NYS Dept of Agriculture and Markets Seeks Marketing AOR for New York State Fair and Fairgrounds

By:Christian Banach
onJanuary 6, 2026

Full-funnel marketing, media buying, creative production, PR, and always-on sites/app through a long state contract term. See must-haves and key deliverables. Deadline: Jan 29, 2026.

At a Glance

Buyer: State of New York — New York State Department of Agriculture and Markets (Division of the New York State Fair) Industry: Public sector / Events & Entertainment (State Fair + Year-Round Venue) Location/markets: Syracuse, NY (New York State Fairgrounds); markets: Not specified Primary scope: Marketing, advertising, and public relations services for the New York State Fair and Fairgrounds Key deliverables/channels: Annual marketing/advertising plan; integ...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.