At a Glance
- Buyer: District of Columbia Office of the Chief Financial Officer, on behalf of the Office of Lottery and Gaming
- Industry: Lottery/gaming
- Location/markets: District of Columbia and surrounding areas
- Primary scope: Full-service advertising and marketing services to support brand awareness and ticket sales across traditional lottery, iLottery, and any new gaming categories launched during the contract term
- Key deliverables/channels: Creative development, media planning and buying, digital marketing, CRM banners, paid and organic social, POS materials, signage, communications support, research, retailer support, and campaign reporting
- Budget: Estimated annual cost reimbursement ceiling of $9M plus estimated annual net media buy of $3M
- Contract type/term: Cost reimbursement contract with requirements components; one base year plus four option years
- Key dates: Proposal deadline May 4, 2026, at 2:00 PM local time
- Eligibility/must-haves: CBE-only solicitation; offerors must be certified at time of submittal; minimum required key personnel are an Account Executive, Creative Director, and Media Director, each with at least five years of relevant experience
Why This Could Be Interesting
The DC Office of Lottery and Gaming is looking for a full-service agency to support one of the District’s most visible revenue-generating public brands. This is a public-sector account tied directly to lottery product sales, brand awareness, and contributions to the District’s General Fund.
The scope is broad in a way that should get agency leaders to pay attention. This is not just creative and media. It spans traditional lottery, iLottery, digital campaigns, paid and organic social, CRM, retailer marketing, research, communications, and production.
What makes this especially notable is the operating complexity. The selected agency would be working across both brand and performance-style marketing needs, with real-time analytics, quarterly ROI reviews, post-buy analysis, weekly meetings, and tight approval controls. That points to an account that demands discipline, not just ideas.
There is also meaningful scale here. The pricing structure includes an estimated $9M annual cost reimbursement ceiling and an estimated $3M annual net media buy, plus a fixed monthly retainer. The contract also includes one base year and four option years, which could make this a longer-term public account.
Best suited for CBE-certified agencies with strong media, creative, digital, analytics, and public-sector account management capabilities.
Proposal deadline: May 4, 2026, at 2:00 PM local time
Download the full RFP here
