At a Glance
Buyer: Board Of Trustees, Community College Of Baltimore County (CCBC)
Industry: Higher Education / Community College
Location/markets: Baltimore County, Maryland
Primary scope: Full-service advertising and marketing support for integrated recruitment and brand-building campaigns
Key deliverables/channels: Market research + audience segmentation; annual media strategy; creative concepts + asset production; media planning/negotiation/buying; SEM; paid ...
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