At a Glance
- Buyer: Arizona Department of Administration (State Procurement Office)
- Industry: Government/public sector
- Location/markets: Arizona statewide
- Primary scope: Statewide marketing, advertising, and public relations services via task orders
- Key deliverables/channels: Integrated plans; media planning/buying (TV/radio/print/OOH); digital/social/streaming & influencer; creative & production; website dev/maintenance (WordPress or site builder) + accessibility; PR/crisis comms; events; research; analytics/reporting
- Budget: Not specified (as-needed usage; no guaranteed spend)
- Contract type/term: Mandatory statewide contract(s); task-order/as-needed; 12-month initial term with extensions up to a 5-year maximum aggregate term
- Key dates: Pre-Offer Conference: Feb 26, 2026, 1:00–2:00 PM Arizona Time. Proposal deadline: Mar 25, 2026, 3:00 PM Arizona Time
- Eligibility/must-haves: Submit via Arizona Procurement Portal (APP); meet accessibility expectations (ADA + WCAG 2.2 Level AA); multicultural focus (including translation when required); dedicated account/project manager; proof-of-performance reporting; bill in 15-minute increments; fingerprint clearance card for certain personnel (as applicable)
Why This Could Be Interesting
The State of Arizona, through the Arizona Department of Administration’s State Procurement Office, is establishing mandatory statewide contracts for marketing, advertising, and public relations services that eligible agencies can use statewide.
This is a bench-style, task-order program: agencies can bring in contractors for projects ranging from a few hours to several months, based on program need and funding. The base term is 12 months, with extensions allowed up to a 5-year maximum aggregate term, and the State may make one or more awards. Work is issued on an as-needed basis, with no spending guarantee.
The upside signal is scale plus breadth. The RFP notes that prior contracts were used by 30+ agencies (including Tourism and the Lottery), and that total marketing services spend from 2022–2025 was $185 million. The scope spans integrated planning, traditional and digital media (including streaming/video, audio, and influencer), creative and production, email/CRM support, PR including crisis communications, events, and research—plus website development/maintenance with WCAG 2.2 Level AA accessibility and WordPress or site-builder backend access, with deliverables treated as work for hire.
Best suited for agencies with public-sector process, measurable reporting, and accessible, multicultural-ready delivery (including translation when required).
Proposal deadline: March 25, 2026, at 3:00 PM Arizona Time
Download the full RFP here.
