Princess Cruises Signals a Full-Funnel Video Growth Push

By:Christian Banach
onApril 20, 2026

Princess Cruises’ CMO lays out a guest-first, full-funnel approach—premium storytelling, disciplined performance, and the agency collaboration needed to keep the brand modern and measurable.

At a Glance

Interviewee: Marie Lee, Chief Marketing Officer Company: Princess Cruises Location: Santa Clarita, California Website: princess.com Industry: Premium cruise travel and vacation experiences Company Notes: Premium cruise brand within Carnival Corporation with a global fleet and broad itinerary reach Best-Fit Agencies: Brand creative, full-funnel media, CRM and lifecycle, content production, analytics and measurement, CX and journey design Source: CMO Journeys Inter...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.