How Oakland’s First CMCO Is Reframing Enrollment Marketing

By:Christian Banach
onJanuary 20, 2026

Oakland’s first CMCO is unifying brand, marketing, and comms under Vision 2030. Get the priority list, where OU needs sharper positioning vs Michigan rivals, and agency lanes to plug in.

An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business.

At A Glance

Interviewee: Chris Foley Pilsner, Chief Marketing & Communications Officer Company: Oakland University Estimated Revenue: $318 Million Location: Rochester, Michigan Website: https://oakland.edu/ Industry: Public research university; higher education Company Notes: Mid-sized public research institution serving r...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.