Netflix Shifts Marketing Toward Faster Fandom-Driven Execution

By:Christian Banach
onMarch 2, 2026

Netflix is evolving beyond streaming with ads, live programming, and Netflix House. Get the CMO’s priorities and the agency-ready ways to help with partnerships, experiences, and measurement.

At a Glance

Interviewee: Marian Lee, Chief Marketing Officer Company: Netflix Estimated Revenue: $45B (2025) Location: Los Gatos, CA Website: https://www.netflix.com Industry: Streaming entertainment + advertising platform + live and experiential Company Notes: Global subscription platform now scaling ads, live programming, and in-person fandom experiences Best-Fit Agencies: Experiential and live events, brand partnerships, social-first creative, integrated production, media...

Get Unlimited NextBigWin Access

Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win.

Already a member? Login
Subscribe to NextBigWin Pro

Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.