Intelligence

M&A Signals

M&A Signals – Deals Announced Through January 21, 2026

By:Christian Banach
onJanuary 21, 2026

From commerce data to cybersecurity to web frameworks: the week’s sharpest M&A moves, what buyers say they’re building, and every other deal in our roundup.

Highlights

SPINS acquired MikMak

SPINS is a retail and CPG data company known for in-store purchase and shelf data. MikMak is a click-to-buy ad tech and analytics platform that drives ecommerce conversions. In the announcement, SPINS says it wanted to expand into MikMak’s space as an extension of its data offering. MikMak’s CEO cites SPINS’ proprietary data asset as a key reason for combining. Agency lens: The story is end-to-end commerce media, from data to convers...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.