Intelligence

M&A Signals

M&A Signals – Deals Announced Through February 18, 2026

By:Christian Banach
onFebruary 19, 2026

Five high-signal M&A moves worth watching now, plus a complete list of recent deals. See what changed, why it happened, and the integration work agencies can support across brand, web, and GTM.

Highlights

Seismic acquired Highspot

Seismic sells revenue enablement software for GTM teams. Highspot is a sales enablement platform for content and readiness. The companies say they are combining two leading platforms to help revenue teams perform amid more complex GTM work. For buyers, the combined story will need to be simple and specific about how strategy connects to execution at scale. Agency lens: Expect tight work on brand architecture, unified messa...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.