Jasco’s Emerging Push Across Retail, Social, and Search

By:Christian Banach
onMarch 23, 2026

Jasco’s marketing approach is expanding across retail, social, and search with a sharper focus on measurement, agility, and partner value. See where the brand appears to be heading next.

At a Glance

Interviewee: Jeff Cato, Chief Marketing Officer Company: Jasco Location: Oklahoma City, Oklahoma Website: byjasco.com Industry: Consumer electronics and connected home Company Notes: Jasco sells a broad portfolio of owned and licensed products across major retail and e-commerce channels Best-Fit Agencies: Retail media, paid social, influencer marketing, PR, content production, ecommerce strategy Source: CMO Journeys Interview

The Big Picture Jasco is a scaled ...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.