AEC Brand Elevation Opportunity (Private Introduction)

By:Christian Banach
onJanuary 9, 2026

Time-bound intro window for niche AEC agencies. Learn the exact fit criteria (seller-doer, long cycles), what examples to include, and how selection for a direct intro works.

We are supporting a private introduction between the Chief Marketing Officer of a well-established AEC firm and a small number of highly specialized agencies with deep experience in branding within architecture, engineering, and construction. This is not a public RFP and not a full rebrand search. The CMO is actively exploring a brand elevation / brand refresh — an intentional evolution of brand strategy and identity that reflects where the firm is today and where it is heade...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.