We are supporting a private introduction between the Chief Marketing Officer of a well-established AEC firm and a small number of highly specialized agencies with deep experience in branding within architecture, engineering, and construction.
This is not a public RFP and not a full rebrand search.
The CMO is actively exploring a brand elevation / brand refresh — an intentional evolution of brand strategy and identity that reflects where the firm is today and where it is headed next, without discarding existing brand equity.
Our role is to curate and introduce a short list of qualified agencies from within the NextBigWin Pro community who specialize in this type of work.
What We Can Share (At a High Level)
- The firm operates in the AEC space with multi-disciplinary capabilities
- Marketing leadership is newly elevated at the C-suite level
- There is a clear mandate to modernize and sharpen the firm’s brand strategy and identity
- This is an evolution, not a ground-up rebrand
Specific company details are intentionally withheld at this stage.
What the CMO Is Looking For
This engagement is centered on brand elevation, including areas such as:
- Brand strategy refinement
- Positioning and narrative clarity
- Visual identity evolution (not wholesale replacement)
- Modernization that respects legacy and credibility
The CMO is not looking for:
- A full rebrand
- Tactical-only execution
- Generic creative services without AEC context
Who This Is For
This opportunity is relevant only for agencies that meet the following criteria:
- Proven experience leading brand strategy and brand refresh work
- Deep familiarity with AEC firms and professional services dynamics
- A clear point of view on balancing heritage, credibility, and modernization
This will not be a fit for most agencies — and that’s intentional.
What to Submit (Email Only)
If this aligns, send a short email to: info@thenextbigwin.com
Please include:
- A brief overview of your AEC brand experience
- 1–2 relevant brand refresh / brand elevation examples (anonymized is fine)
- A short note on how you approach brand evolution vs. full rebrand
Submissions will be reviewed personally. A small number of agencies will be selected for a direct introduction to the CMO.
This is time-sensitive. There is no fixed deadline, but earlier submissions will be prioritized as the shortlist is actively taking shape.
Important Notes
- This is not an RFP response
- No guarantees of introduction
- NextBigWin’s role concludes after the introduction is made
If you have deep AEC branding experience and a thoughtful approach to brand evolution, this is worth responding to. Precision matters more than polish.
