Where Grindr’s Communications-Led Marketing Strategy Is Heading Next

By:Christian Banach
onMarch 2, 2026

From earned-first storytelling to scalable content formats, Grindr’s marketing leadership is setting a new direction around trust and relevance. See what agency partnership can look like next.

An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At a Glance

Interviewee: Tristan Pineiro, Chief Marketing Officer Company: Grindr Location: West Hollywood, CA Website: https://www.grindr.com Industry: LGBTQ+ social and dating app (freemium, ads + subscriptions) Company Notes: Public company operating in 190+ countries with a lean team of under 200 people Best-Fit Agen...

Get Unlimited NextBigWin Access

Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win.

Already a member? Login
Subscribe to NextBigWin Pro

Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.