At a Glance
Buyer: Great Falls College Industry: Higher education Location/markets: Great Falls, Montana; regional audiences, rural markets, Native students, adult learners, working parents, dual enrollment students, and recent high school graduates Primary scope: Unified media buying and digital advertising strategy Key deliverables/channels: Annual media strategy, campaign-level plans, paid social, search, display, programmatic, retargeting, YouTube, connected TV, digital ...
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