At a Glance
Buyer: Florida Department of Agriculture and Consumer Services (Division of Marketing and Development) Industry: Public Sector / Agriculture and Seafood Promotion Location/markets: Florida (all ten DMAs) + Southeastern U.S. with key retailers; additional markets may be added Primary scope: Marketing, media planning, and media buying for the “Fresh From Florida” brand Key deliverables/channels: Marketing plan; media planning/buying (TV, cable, radio, digital, prin...
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