Where Figma’s Enterprise Shift Creates Agency Opportunity

By:Christian Banach
onMarch 9, 2026

Figma’s next phase is bigger than brand polish. Its enterprise push, customer-first mindset, and broader platform story create clear openings for agencies that can add strategic depth.

At a Glance

Interviewee: Sheila Joglekar Vashee, Chief Marketing Officer Company: Figma Estimated Revenue: $1.056B Location: San Francisco, California Website: figma.com Industry: Collaborative design software and product development Company Notes: Figma is a public software company expanding from design into broader product, developer, and marketing workflows Best-Fit Agencies: Product marketing, brand strategy, enterprise ABM, customer marketing, community, content, and th...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.