CMO Moves – Week of March 9, 2026

By: Christian Banach

on March 9, 2026

This week’s CMO Moves highlights the leadership changes most likely to shape brand strategy, growth, and agency relationships—plus a full list of recent appointments and transitions worth tracking.

Highlights

Chris Curtin named Chief Marketing Officer at USAA

USAA is a financial services company. The appointment puts a veteran operator in the top marketing seat effective March 2. It also places oversight of a large sponsorship and marketing platform under a leader whose background spans retail, banking, payments, tech, and entertainment brands. Agency lens: The mandate points to brand strategy, sponsorship activation, digital marketing, and integrated campaign...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.