LIVE WEBINAR — March 25
Winning in AI Search: How to Measure Visibility, Influence AI Recommendations, and Prove Revenue Impact

CMO Moves

CMO Moves – Week of March 2, 2026

By: Christian Banach
on March 2, 2026

Three new CMO appointments worth your attention—plus the full list. Quick context on what changed, what the mandate signals, and where agencies can plug in for near-term wins and momentum.

Highlights

Meghan Mitchell-Marks named Chief Marketing Officer at Axonius
Axonius is an asset intelligence platform for unified security operations and exposure management. The company is positioning this hire as part of a unified GTM push to fuel its next phase of growth. It also points to record business momentum and two of its strongest quarters as the backdrop for scaling demand.

Agency lens: Expect emphasis on category positioning, brand strategy, product marketing, demand gen, and comms working as one.

Press release
Executive’s LinkedIn
Company website

Alison Jarvis-Powell named Global Chief Marketing Officer at RX Global
RX is a global events business. This is a newly created role, framed as an investment in stronger global marketing capabilities to drive growth, customer value, and long-term enterprise performance. The remit explicitly includes building scaled digital, data, and AI-enabled marketing capabilities across the company.

Agency lens: Likely need for global brand consistency, performance visibility, and integrated digital programs tied to measurable outcomes.

Press release
Executive’s LinkedIn
Company website

Dahlia Fisher named Chief Marketing Officer at World ORT
World ORT is a philanthropic organization. The mandate is to integrate global marketing and communications so the mission and impact are expressed with clarity and cohesion across markets. The announcement also signals a focus on resonance and consistency in how the organization shows up globally.

Agency lens: Strong fit for partners who can unify narrative, comms strategy, and multi-market messaging without losing mission clarity.

Press release
Executive’s LinkedIn
Company website

All Appointments

The following is a complete list of CMO appointments and transitions tracked this week across industries.

 

CMO Moves are tracked weekly based on public announcements, filings, and market intelligence. Not every leadership change results in agency engagement, but historically, these moments often precede strategic reviews and realignment of partners.

Christian Banach
Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.