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CMO Moves

CMO Moves – Week of June 1 2026

By: Christian Banach
on June 1, 2026

This CMO moves roundup covers curated leadership highlights plus a full appointment list, helping agencies spot where new marketing mandates may create timely outreach openings and context to act.

Highlights

Jill Cress named Chief Marketing Officer at Babylist

Babylist is a platform for expecting and new parents, built around registry, commerce, and parenting resources. The appointment comes as Babylist expands beyond its universal registry into a broader digital destination for modern parenting. The release also points to new growth opportunities across financial services and education. Agency lens: Cress will lead brand, performance, content, and experienti...

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Christian Banach
Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.