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CMO MOVES

CMO Moves – Week of June 1, 2026

By: Christian Banach
on June 1, 2026

This CMO moves roundup covers curated leadership highlights plus a full appointment list, helping agencies spot where new marketing mandates may create timely outreach openings and context to act.

Highlights

Jill Cress named Chief Marketing Officer at Babylist

Babylist is a platform for expecting and new parents, built around registry, commerce, and parenting resources. The appointment comes as Babylist expands beyond its universal registry into a broader digital destination for modern parenting. The release also points to new growth opportunities across financial services and education.

Agency lens: Cress will lead brand, performance, content, and experiential, giving agencies clear entry points around full-funnel growth. The strongest angle is helping Babylist extend a trusted parent brand into a broader lifecycle platform.

Executive’s LinkedIn
Company website

Richard Manso named Chief Marketing Officer, US at Haleon

Haleon is a consumer health company focused on better everyday health across OTC, oral health, and wellness brands. Manso joins as Haleon looks to become a more agile, consumer-centric organization in the U.S. The announcement emphasizes data, technology, and human insight as core to more personalized health experiences.

Agency lens: His remit spans integrated U.S. marketing, category growth, and modern marketing capability-building. Agencies with strength in consumer insights, data-driven engagement, and connected brand experiences have a relevant opening.

Executive’s LinkedIn
Company website

Alexandra Deignan named Chief Marketing Officer & Head of Investor Relations at Lincoln International

Lincoln International is a global investment banking advisory firm. Deignan joins after the firm’s IPO and New York Stock Exchange listing. The new role combines marketing and investor relations as Lincoln works to strengthen engagement with employees, clients, and investors.

Agency lens: The combined marketing and IR remit points to positioning, stakeholder communications, and corporate narrative. Agencies with financial services, public-company communications, or executive visibility expertise may have the most relevant angle.

Executive’s LinkedIn
Company website

All Appointments

The following is a complete list of CMO appointments and transitions tracked this week across industries.

Executive NameTitleCompany NameCompany CityCompany StateSizeCompany Industry
Kim CladitisChief Marketing OfficerCoreStackBellevueWashington201-500 employeesSoftware Development
Jill CressChief Marketing OfficerBabylistEmeryvilleCalifornia201-500 employeesConsumer Services
Monika ShahChief Marketing OfficerFaireSan FranciscoCalifornia1,001-5,000 employeesSoftware Development
Rachel VaughnChief Marketing OfficerAlways Best Care Senior ServicesRocklinCalifornia1,001-5,000 employeesHospitals and Health Care
Sarah LeitzChief Marketing OfficerFishbowlOremUtah201-500 employeesSoftware Development
Richard MansoChief Marketing Officer, USHaleonLondonEngland10,001+ employeesConsumer Services
Sarah Gravitt-BaeseCheif Marketing Officermissionlane.comRichmondVirginia501-1,000 employeesFinancial Services
Carolyn PollockChief Marketing OfficerWilson Sporting Goods Co.ChicagoIllinois1,001-5,000 employeesSporting Goods Manufacturing
Alexandra DeignanChief Marketing Officer & Head of Investor RelationsLincoln InternationalChicagoIllinois501-1,000 employeesInvestment Banking
Lori TaylorChief Marketing OfficerSimplify HealthcareAuroraIllinois501-1,000 employeesSoftware Development
Samir GulatiChief Marketing OfficerHirevueSouth JordanUtah201-500 employeesSoftware Development
Jennifer G.Chief Marketing OfficerMud Pie, LLC.Stone MountainGeorgia201-500 employeesWholesale
Megan GeldmanChief Marketing Officersphera.comChicagoIllinois1,001-5,000 employeesIT Services and IT Consulting
Paul WarnChief Marketing OfficerGarner HealthNew YorkNew York201-500 employeesSoftware Development
Walt ConradChief Marketing Officera1garage.comPhoenixArizona1,001-5,000 employeesConsumer Services
Bryan LawChief Marketing OfficerNerdioChicagoIllinois201-500 employeesDesktop Computing Software Products
Ashley LampenChief Marketing Officerleaglobal.comChicagoIllinois10,001+ employeesAccounting
Gretchen MaternaChief Marketing and Business Development Officerubglaw.comSt LouisMissouri501-1,000 employeesLaw Practice
Brian HarringtonChief Marketing OfficerWind River EnvironmentalMarlboroughMassachusetts501-1,000 employeesEnvironmental Services
Greg BoosinChief Marketing OfficerEquitableNew YorkNew York5,001-10,000 employeesFinancial Services
John YarbroughChief Marketing OfficerAlertMediaAustinTexas201-500 employeesTechnology, Information and Internet
Timothy RuppChief Marketing Officerrefuelmarket.comCharlestonSouth Carolina1,001-5,000 employeesRetail
Ben MaurerChief Marketing OfficerWSBMinneapolisMinnesota1,001-5,000 employeesCivil Engineering
Mark O'DonoghueChief Marketing OfficerDaybright FinancialIselinNew Jersey1,001-5,000 employeesFinancial Services
Osher HobermanChief Marketing OfficerMarsNew YorkNew York501-1,000 employeesFood and Beverage Services
Brandon GarnChief Marketing Officerrxhealing.comFort WayneIndiana501-1,000 employeesMedical Practices
Edward HuangHead of Artificial Intelligence and Chief Marketing OfficerStory Time ChessBrooklynNew York201-500 employeesEducation Administration Programs
Megan EdwardsChief Marketing OfficerL&N Federal Credit UnionLouisvilleKentucky201-500 employeesBanking
Aldine ShamirChief Marketing Officergoodrx.comSanta MonicaCalifornia501-1,000 employeesHospitals and Health Care
Trina PattersonChief Marketing OfficerFirefly AerospaceCedar ParkTexas501-1,000 employeesAviation & Aerospace
Neville BillimoriaChief Marketing OfficerMission Fed Credit UnionSan DiegoCalifornia501-1,000 employeesBanking
Rob PinkertonChief Marketing OfficerSeismicSan DiegoCalifornia1,001-5,000 employeesSoftware Development
Claire DarlingChief Marketing OfficerUniphorePalo AltoCalifornia501-1,000 employeesTechnology, Information and Internet
Heather MosesChief Marketing OfficerRateGainNoidaUttar Pradesh1,001-5,000 employeesSoftware Development

CMO Moves are tracked weekly based on public announcements, filings, and market intelligence. Not every leadership change results in agency engagement, but historically, these moments often precede strategic reviews and realignment of partners.

Christian Banach
Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.
Jill Cress named Chief Marketing Officer at Babylist

Babylist is a platform for expecting and new parents, built around registry, commerce, and parenting resources. The appointment comes as Babylist expands beyond its universal registry into a broader digital destination for modern parenting. The release also points to new growth opportunities across financial services and education.

Agency lens: Cress will lead brand, performance, content, and experiential, giving agencies clear entry points around full-funnel growth. The strongest angle is helping Babylist extend a trusted parent brand into a broader lifecycle platform.

Executive’s LinkedIn
Company website

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