CMO Moves
CMO Moves – Week of January 12, 2026

Global marketing leadership at Zscaler and Demandbase, plus a combined marketing-and-comms top seat at NAR. Read the highlights and why each move matters to agencies—plus the full list.

 

Alicia Chrapaty named Chief Marketing Officer at H&R Block H&R Block is a consumer-facing company in the retail sector. Chrapaty has experience driving growth for consumer brands, making this a notable top marketing hire. Agency lens: Growth-focused acquisition and retention programs—and the creative, media, and messaging that support them—are likely to be in focus. Executive’s LinkedIn Company website

Rachel Truair named Chief Marketing Officer at ...

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Christian Banach

Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.