CMO Moves – Week of February 9, 2026

By: Christian Banach

on February 9, 2026

Who’s in the CMO chair now? Our weekly CMO Moves breaks down the biggest appointments, what they signal for growth and brand, and what agencies should watch next this week—plus the full list.

Highlights

Marissa Fox-Foley named CMO at Sanctuary Wealth

Sanctuary Wealth is a partnership platform for independent registered investment advisors (RIAs), operating as a hybrid RIA with partner firms across the U.S. Fox-Foley joins as Chief Marketing Officer to lead the enterprise marketing strategy and organization. The company says her mandate includes elevating corporate marketing capabilities and bringing scalable marketing strategies to partner firms, with em...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.