CMO Moves

CMO Moves – Week of February 23, 2026

By: Christian Banach
on February 23, 2026

Four high-signal CMO moves lead this week’s roundup—from defense & space to beauty and analytics—then a complete list of recent appointments, with links and context for agency BD and growth teams.

Highlights

John Baum named Chief Marketing Officer at Voyager Technologies

Voyager Technologies is a defense and space technology company focused on mission-critical solutions. The company says the promotion supports accelerated growth across space, defense, and national security markets. It also elevates marketing and strategic communications as core drivers of growth as the company scales. Agency lens: The stated focus on brand, strategic communications, and stake...

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Christian Banach
Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.