CMO Moves – Week of February 2, 2026

By: Christian Banach

on February 2, 2026

Big CMO moves, quickly decoded: what changed, what the mandate signals, and where agencies can help next. Includes highlights plus a full list of every CMO appointment this week.

Highlights

Nakul Goyal named CMO at CARFAX

CARFAX is a vehicle history report company that also runs an automotive marketplace. Goyal was promoted after more than nine years as VP of Growth. He says his focus has been scaling consumer reach through product-led growth and performance marketing, and he’ll now lead the broader marketing organization to drive growth for both dealers and consumers. Agency lens: Expect a tight blend of performance marketing and product-le...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.