How Cloudflare Is Reframing Technical Depth for Growth

By:Christian Banach
onMarch 29, 2026

Cloudflare’s new marketing leadership is taking an outcome-first view of growth, brand, and go-to-market clarity. Here’s what that means for agency partners tracking the next phase.

An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At a Glance

Interviewee: Jeff Samuels, Chief Marketing Officer Company: Cloudflare Estimated Revenue: $2.17 billion Location: San Francisco, California Website: cloudflare.com Industry: Connectivity cloud, cybersecurity, networking, and developer infrastructure Company Notes: Public company with 332,000+ paying customers and ...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.