BNI Global’s Digital Modernization Agenda Takes Shape

By:Christian Banach
onFebruary 16, 2026

Rationale is clear at BNI Global: reduce friction, tell the story better, and support franchise owners at scale. Read the brief on what’s shifting, who it fits, and where partners plug in.

An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business.

At a Glance

Interviewee: Heather McLeod, Chief Marketing Officer Company: BNI Global Location: Charlotte, NC Website: https://www.bni.com Industry: Referral networking and business community, franchise-led model Company Notes: Global member network with weekly chapter meetings and a structured referral process Best-Fit Agencie...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.