At a Glance

Buyer: Arkansas Department of Finance and Administration – Office of Arkansas Lottery Industry: Lottery/public sector Location/markets: Arkansas; all Arkansas media markets Primary scope: Advertising, marketing, creative development, social media management, and media buying services Key deliverables/channels: Annual marketing plan, campaign management, creative briefs, TV, radio, digital, social, out-of-home, print, reporting, KPI dashboards, post-buy analysis, ...