Arkansas Department of Health Seeks Statewide Tobacco Prevention Media Campaign Partner

By:Christian Banach
onFebruary 16, 2026

Arkansas Department of Health wants a long-term agency partner to run a statewide tobacco campaign across paid, owned, and earned channels, with measurement and web support. Deadline: March 10, 2026

At a Glance

Buyer: Arkansas Department of Health (Office of Health Communications; Tobacco Prevention and Cessation Program)

Industry: Public health (state government)

Location/markets: Arkansas statewide; all Arkansas media markets; meetings in Little Rock as requested

Primary scope: Develop and implement a comprehensive statewide tobacco prevention and cessation media campaign

Key deliverables/channels: Strategy + annual media plan; creative development/testing/pro...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.