Adobe’s Next Marketing Chapter Takes Shape Around AI

By:Christian Banach
onApril 13, 2026

Adobe’s CMO is sharpening the brand for its next chapter, with a clear focus on creativity, AI, and customer value. Here’s where that direction could create room for agency partners.

At a Glance

Interviewee: Lara Balazs, Chief Marketing Officer and EVP, Global Marketing Company: Adobe Location: San Jose, California Website: adobe.com Industry: Software for creativity, productivity, and customer experience Company Notes: Adobe is a scaled global software company with major platforms across Creative Cloud, Document Cloud, and Experience Cloud Best-Fit Agencies: Brand strategy, enterprise creative operations, AI-enabled content production, customer experien...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.