The current economic outlook can seem frightening. P&G Chief Financial Officer Andre Schulten recently noted, “Consumers on both ends of the spectrum—low income and higher income—are reacting...

As we barrel toward 2026, the playbook for agency strategic planning is undergoing a foundational rewrite. For decades, SWOT analysis—cataloging strengths, weaknesses, opportunities, and threats—has been...

Most agencies think they’re different. They’re proud of their work, committed to their clients, and convinced their team brings something special to the table. And honestly? That’s probably true. But from...

I’ve reviewed and read countless credentials decks over the past 24 years as an agency search consultant at AAR Partners and my firm point of view is that these presentations should be referred to...

Your agency invests massive amounts of time, energy and money pursuing its new business goals. And it’s exciting when the efforts turn into a new opportunity, project or long-tem lucrative contract. So...

The uncomfortable truth about why prospects disappear (it’s not the economy) “We had three great calls, they loved our ideas, asked for references, and then… nothing. I sent a bunch of...

Procurement professionals have a term for it: “supplier conditioning.” It’s the most widely used technique in the procurement toolbox, yet countless agencies enter into pricing negotiations oblivious to...