B2B clients are under more pressure than ever to prove marketing impact, while buyers are doing more independent research before ever speaking with sales. That makes it harder for agencies to reach the right accounts at the right moment.
For many agencies, intent data and ABM still feel too complex, expensive, or enterprise-focused. But used the right way, they can help agencies sharpen targeting, improve campaign engagement, prove stronger results, and create higher-value services that help win new B2B clients and grow existing accounts.
In this webinar, NextBigWin and Diginius will explore how agencies can use intent data, Microsoft Advertising, and ABM strategies to build smarter B2B campaigns and stronger client relationships, including a real-world look at how Protagonist Studio is using Diginius to improve campaign engagement.
Agency owners, senior agency leaders, paid media teams, performance marketing teams, and growth leaders at agencies that serve B2B clients — or want to build a stronger B2B offering.
This session will be especially relevant for agencies looking to sharpen targeting, improve campaign performance, grow existing accounts, or create a more valuable growth offering for B2B clients.
NextBigWin events bring together senior leaders across independent and holdco agencies to discuss timely industry topics. Sponsorship opportunities help your brand build visibility with an engaged audience actively evaluating new ideas, tools, and solutions.
