AEC Brand Elevation Opportunity (Private Introduction)
We are supporting a private introduction between the Chief Marketing Officer of a well-established AEC firm and a small number of highly specialized agencies with deep experience in branding within architecture, engineering, and construction. This is not a public RFP and not a full rebrand search. The CMO is actively exploring a brand elevation / brand refresh — an intentional evolution of brand strategy and identity that reflects where the firm is today and where it is headed next, without discarding existing brand equity. Our role is to curate and introduce a short list of qualified agencies from within the NextBigWin Pro community who specialize in this type of work. What We Can Share (At a High Level) The firm operates in the AEC space with multi-disciplinary capabilities Marketing leadership is newly elevated at the C-suite level There is a clear mandate to modernize and sharpen the firm’s brand strategy and identity This is an evolution, not a ground-up rebrand Specific company details are intentionally withheld at this stage. What the CMO Is Looking For This engagement is centered on brand elevation, including areas such as: Brand strategy refinement Positioning and narrative clarity Visual identity evolution (not wholesale replacement) Modernization that respects legacy and credibility The CMO is not looking for: A full rebrand Tactical-only execution Generic creative services without AEC context Who This Is For This opportunity is relevant only for agencies that meet the following criteria: Proven experience leading brand strategy and brand refresh work Deep familiarity with AEC firms and professional services dynamics A clear point of view on balancing heritage, credibility, and modernization This will not be a fit for most agencies — and that’s intentional. What to Submit (Email Only) If this aligns, send a short email to: info@thenextbigwin.com Please include: A brief overview of your AEC brand experience 1–2 relevant brand refresh / brand elevation examples (anonymized is fine) A short note on how you approach brand evolution vs. full rebrand Submissions will be reviewed personally. A small number of agencies will be selected for a direct introduction to the CMO. This is time-sensitive. There is no fixed deadline, but earlier submissions will be prioritized as the shortlist is actively taking shape. Important Notes This is not an RFP response No guarantees of introduction NextBigWin’s role concludes after the introduction is made If you have deep AEC branding experience and a thoughtful approach to brand evolution, this is worth responding to. Precision matters more than polish.
Oregon State Treasury Digital Marketing Services: Five-Year Term With Unlimited Renewals Option
At a Glance Buyer: Oregon State Treasury (Oregon Retirement Savings Board / OregonSaves) Industry: Public Sector / Financial Services (Retirement Savings Program) Location/markets: Oregon (statewide) Primary scope: Digital marketing assessment + Digital Marketing Plan (Phase 1), with anticipated implementation/services (Phase 2) Key deliverables/channels: Research + discovery; technical assessment; audience targeting approach; measurement/… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Clackamas County Integrated Marketing Campaign: $800K All-In Budget, Full Media Buying
At a Glance Buyer: Clackamas County (Tourism / Tourism Development Council) Industry: Destination Marketing / Tourism Location/markets: Mt Hood Territory (Clackamas County, Oregon); short-haul drive markets (about 300 miles) Primary scope: Develop and execute a comprehensive, integrated marketing campaign (turnkey) Key deliverables/channels: Strategy + creative concept; production; media planning & buying; digital/social/SEM/OTT-CTV/pr… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
University of Utah Creative Services: Multi-Award Setup for Impact Marketing and Design
At a Glance Buyer: University of Utah (Sorenson Impact Institute) Industry: Higher Education / Impact (social & environmental Impact) Location/markets: Salt Lake City, Utah; U.S.-based operations required Primary scope: Marketing & design services in the impact space Key deliverables/channels: marketing strategy; website design/support; social content; graphic design; newsletters Budget: Not specified Contract type/term: Anticipated 3-year contract; multi… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
NYS Dept of Agriculture and Markets Seeks Marketing AOR for New York State Fair and Fairgrounds
At a Glance Buyer: State of New York — New York State Department of Agriculture and Markets (Division of the New York State Fair) Industry: Public sector / Events & Entertainment (State Fair + Year-Round Venue) Location/markets: Syracuse, NY (New York State Fairgrounds); markets: Not specified Primary scope: Marketing, advertising, and public relations services for the New York State Fair and Fairgrounds Key deliverables/channels: Annual marketing/advertising plan; integ… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Travel South Dakota AOR for $8.5–$9.5M Annual Brand Marketing Spend
At a Glance Buyer: South Dakota Department of Tourism / Travel South Dakota Industry: Tourism / Destination Marketing (Public Sector) Location/markets: Pierre, SD (South Dakota; regional, national, and international audiences) Primary scope: Agency of Record (or Agencies of Record) across branding, marketing, and public relations services Key deliverables/channels: Omni-channel campaigns; creative + production; media planning/buying (TV/CTV/OTT, digital, social, audio, print… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of January 5, 2026
Elizabeth Judge named CMO at Visit Syracuse Visit Syracuse is Onondaga County’s official destination marketing organization. Judge joins the executive leadership team with a remit tied to brand stewardship and driving economic impact across the region, spanning sales, sports, film, and leisure. Agency lens: The announcement signals work across digital experience (including an integrated booking platform), CRM/data dashboards for ROI tracking and segmentation, and integrated… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Inside EPM’s Re-Messaging Mandate Under New CMO Leadership
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At A Glance Interviewee: Jessica “Jess” Alpert, Chief Marketing Officer Company: EPM (Equity Prime Mortgage) Estimated Revenue: $39.8 Million Location: Atlanta, Georgia Website: www.epmwholesale.com Industry: Wholesale B2B mortgage lending and financial services Company Notes: Mid-sized wholesale lender serving independent mortgage brokers nationwide. Best-Fit Agencies: B2B fintech specialists; mortgage and financial services experts; performance and lifecycle shops; content and brand strategy firms; event and community marketing partners. Source: CMO Journeys Interview The Big Picture EPM is navigating a tougher mortgage market while doubling down on the wholesale broker channel. Jess is refreshing the story so brokers clearly see EPM’s value and growth focus. She is focused on pairing empowerment messaging with sharper, more consistent positioning across channels. At the same time, she wants a more data-informed demand engine that feels human, not purely transactional. This moment matters because EPM is reshaping its brand while rivals battle hard for broker loyalty. Top Stated Priorities Re-messaging EPM so brokers clearly understand who the company serves and why it is different. This matters now because wholesale competition is intense, and EPM must stand out beyond rates or turn times. Elevating broker empowerment with better content, tools, and education that help partners win more deals. This is critical because EPM grows only when brokers feel supported and can explain its value clearly. Modernizing digital demand generation and lifecycle programs across email, social, and web. She wants digital to carry more of the load so teams are not restarting from scratch. Building a more data-informed marketing engine that connects campaign performance, broker behavior, and business results. This matters because leadership expects clear proof that marketing spend is driving volume and profitable relationships. Protecting and evolving EPM’s TAG conference and thought leadership platform as a community growth lever. It is a key asset for reinforcing the empowerment story and deepening loyalty with top brokers and partners. Under-the-Surface Signals Cleaning up the marketing tech and data foundation so campaigns are easier to execute, measure, and scale. This is implied because she frequently links digital growth, automation, and reporting to sustainable performance. Refreshing EPM’s creative so the brand feels modern while still warm, human, and mission-driven. This is implied because she returns often to storytelling, authenticity, and making complex products feel simple and approachable. Clarifying when to keep work in-house versus bringing in specialist agency partners. This is implied because she notes bandwidth limits and a need for specialist digital and broker programs. Your Next Big Wins Brand and narrative refresh for the wholesale broker audience that sharpens EPM’s positioning and story. This is a fit for brand and messaging agencies that understand financial services and B2B2C dynamics. Broker enablement programs that package EPM’s story into plug-and-play campaigns, playbooks, and borrower-ready content. Content and lifecycle marketing partners can help translate the empowerment theme into daily sales tools. Digital demand generation sprints that test targeted campaigns for brokers and their local markets. Performance and lifecycle agencies with strong CRM and marketing automation chops can help prove what moves funded loans. Marketing analytics and reporting support that ties campaigns to broker engagement and pipeline health. Data and martech consultancies can help define the right dashboards and decision rhythms for leadership. Event and community extensions around TAG that turn the conference into a year-round engagement platform. Experiential and community-focused agencies can help design programs that keep brokers connected between major events. How I’d Break In I would lead outreach around helping EPM turn its empowerment story into broker-focused growth programs. The theme would center on “making brokers the hero” through better content, journeys, and local campaigns. I would bring proof from similar wholesale, fintech, or financial clients where narrative and lifecycle work moved revenue. My first step would be a fast discovery and pilot with one broker segment and one clear metric.
Global Consumer Tech Brand PR Agency Search
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Fusion Foods merges with Organic Valley
Fusion Foods merges with Organic Valley → integration often sparks need for unified campaigns.
