M&A Signals – Deals Announced Through February 11, 2026
Highlights Eli Lilly acquired Orna Therapeutics — Deal value: $2.4B Eli Lilly is a pharmaceutical company. Orna Therapeutics is a biotechnology company focused on engineering immune cells in vivo. Lilly said the deal gives it a broad platform for long-term innovation in genetic medicine and in vivo cell engineering. It matters because the rationale is platform-led: the acquisition is positioned as a foundation for new therapeutic approaches, not just a single… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Funding Signals – Activity Through February 10, 2026
Highlights Cerebras Systems raised $1B (Series H) led by Tiger Global Cerebras builds wafer-scale AI chips and systems for training and running large models. The company says the financing strengthens its balance sheet as the AI compute market expands and customers seek more high-performance options for training and inference. Agency lens: Expect emphasis on enterprise credibility—PR, clear positioning vs. GPU stacks, and partner co-marketing to reach large b… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of February 9, 2026
Highlights Marissa Fox-Foley named CMO at Sanctuary Wealth Sanctuary Wealth is a partnership platform for independent registered investment advisors (RIAs), operating as a hybrid RIA with partner firms across the U.S. Fox-Foley joins as Chief Marketing Officer to lead the enterprise marketing strategy and organization. The company says her mandate includes elevating corporate marketing capabilities and bringing scalable marketing strategies to partner firms, with em… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Where Agencies Can Win as Zoom Expands Beyond Meetings
At a Glance Interviewee: Kimberly Storin, Chief Marketing Officer Company: Zoom Location: San Jose, California Website: www.zoom.com Industry: Collaboration and communications software Company Notes: Public communications platform working to expand perception beyond meetings across workplace and customer experience products Best-Fit Agencies: B2B brand strategy, integrated creative, product marketing, ABM and enterprise demand gen, PR and comms, lifecycle and CRM Source: Lea… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Port of Seattle Tourism Marketing Support Program: Multi-Year Promotion Work With Real Runway
At a Glance Buyer: Port of Seattle Industry: Tourism/destination marketing (public sector) Location/markets: Seattle, WA; Washington State; projects aimed at out-of-state visitors Primary scope: 2026–2027 Tourism Marketing Support Program (promotion programs) Key deliverables/channels: Project proposal + program promotion work; final report Budget: Not specified Contract type/term: Firm fixed-price (lump sum) with milestone-based payments; term begins at execution and should… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
Hawaii Technology Development Corporation Marketing Partner: Full Rebrand + Baseline Strategy Plan
At a Glance Buyer: Hawai‘i Technology Development Corporation (HTDC) Industry: Public sector; technology economic development Location/markets: Hawai‘i (statewide); based in Honolulu, HI Primary scope: Rebranding & marketing services Key deliverables/channels: Brand discovery/research; new logo(s); brand guideline & strategy; digital asset kit; baseline marketing strategy recommendations; annual report support (copy/design); ongoing design for digital, social, websit… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
University of South Carolina Fundraising Campaign Communications Management With $1.5M Contract
At a Glance Buyer: University of South Carolina (Division of Development) Industry: Higher education Location/markets: Columbia, SC; delivery is virtual for meetings and training sessions Primary scope: Strategic campaign communications management for a higher-ed fundraising campaign (“Forever to Be”) Key deliverables/channels: Messaging enablement; 18–20 unit case statements (+ pan-university initiatives); major donor proposal templates; campaign fluency training; campaign … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
California State University, Fullerton Seeks Digital Marketing AOR for MBA + Online Programs
At a Glance Buyer: California State University, Fullerton — College of Business and Economics (CBE) Industry: Higher education Location/markets: Fullerton, CA; targeting may be local, national, or international (campaign-dependent) Primary scope: Paid digital marketing and advertising management (digital agency of record) for enrollment goals Key deliverables/channels: Campaign assessment + setup/deployment; PPC/search; display; video (YouTube/OTT); geofencing; paid social (Meta, TikTok, X/BlueSky); retargeting; conversion/event tracking; A/B testing; optimization; real-time reporting dashboard; display ad production (from existing brand guidelines); CRM/social tool integration Budget: Not guaranteed; estimated $175,000 annually (grad programs) + $120,000 annually (online degree-completion), inclusive of ad budget and agency fees Contract type/term: Master agreement; 3-year term with two optional 1-year extensions Key dates: Proposal due Feb 25, 2026, 3:00 PM PST; Notice of Intent to Award Mar 11, 2026; contract award Mar 25, 2026; commencement of services Jun 30, 2026 Eligibility/must-haves: Minimum 7 years’ experience delivering digital marketing services for higher-ed; enrollment-marketing experience; multi-channel paid media execution + optimization; real-time custom reporting dashboard; conversion/event tracking; ability to integrate with CSUF CRM and/or social tools; compliance with privacy (GDPR/CCPA) and accessibility (ADA/WCAG) expectations; U.S. EIN/TIN; 3 relevant references; wet-signed proposal; comply with CSU terms/insurance requirements Why This Could Be Interesting California State University, Fullerton is hiring a digital marketing partner for its College of Business and Economics (CBE), one of the largest accredited business schools on the West Coast. The selected agency will act as CBE’s digital agency of record—assessing current campaigns, launching and optimizing paid efforts, and supporting enrollment goals across multiple programs (including FEMBA, FLEX, MSA/MST, and an online business degree-completion offering). Channel expectations span search/PPC, display, video (YouTube/OTT), and paid social (Meta, TikTok, X/BlueSky), including tactics like geofencing, retargeting, and look-alike audiences. What makes this opportunity notable is the combination of a multi-year term (three years with two optional one-year extensions) and a performance/measurement mandate. CSUF calls for real-time, custom reporting dashboards, stronger conversion and event tracking (forms, clicks, downloads, registrations), and ongoing A/B testing and optimization to improve ROI. Budgets aren’t guaranteed, but CSUF estimates $175,000 annually for graduate programs plus $120,000 annually for the online degree-completion program, with additional potential extensions like attribution modeling and other enrollment or reputation initiatives if funding and priorities expand. Best suited for performance-minded agencies with higher-ed enrollment marketing experience, strong analytics/attribution capability, and disciplined account management. Proposal deadline: Wednesday, February 25, 2026, at 3:00 PM PST Download the full RFP here.
New Service Expansion at Cordell & Cordell Creates Positioning Needs for Estate Planning
An analysis of the executive conversation and our research, surfacing the priorities and opportunity lanes agencies can leverage to win new business. At A Glance Interviewee: Chris X. Moloney, Chief Marketing Officer and Chief Digital Officer Company: Cordell & Cordell Location: Town & Country, MO Website: www.cordellcordell.com Industry: Family law, plus estate planning and probate legal services Company Notes: Founded in 1990, with 100+ offices, 200+ attorneys, and… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through February 4, 2026
Highlights VSE acquired Precision Aviation Group — Deal value: $2.03B VSE is an aviation aftermarket distribution and repair services provider. Precision Aviation Group (PAG) is a global provider of aviation MRO services, distribution, and supply chain solutions across commercial, business/general aviation, rotorcraft, and defense. VSE says the deal significantly expands its scale and strengthens engine and component service capabilities. It also positions th… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
