M&A Signals – Deals Announced Through January 21, 2026
Highlights SPINS acquired MikMak SPINS is a retail and CPG data company known for in-store purchase and shelf data. MikMak is a click-to-buy ad tech and analytics platform that drives ecommerce conversions. In the announcement, SPINS says it wanted to expand into MikMak’s space as an extension of its data offering. MikMak’s CEO cites SPINS’ proprietary data asset as a key reason for combining. Agency lens: The story is end-to-end commerce media, from data to … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through January 14, 2026
Highlights CrowdStrike acquired SGNL CrowdStrike, which sells the Falcon security platform, is buying SGNL, an identity-management SaaS company. CrowdStrike says the combination is meant to secure identity access for human users and AI agents across hybrid and cloud environments. The release notes financial terms weren’t disclosed, though it cites a $740M figure, and it frames the deal as an expansion of its next-gen identity security offering. Agency lens: E… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
M&A Signals – Deals Announced Through January 8, 2026
Highlights Vistra acquired Cogentrix Energy — Deal value: $4,700,000,000 Vistra is an energy company with a generation portfolio across major U.S. power markets. Cogentrix Energy is a portfolio of 10 modern natural-gas generation facilities totaling about 5,500 MW. Vistra said the acquisition expands its generation footprint across PJM, ISO New England, and ERCOT, and expects it to be accretive to ongoing operations. Agency lens: Expansion across multiple markets often raises… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
