CMO Moves – Week of March 16, 2026
Highlights Darren Chait named Chief Marketing Officer at Beehiiv Beehiiv is a newsletter and creator platform that helps publishers and creators build, grow, and monetize audiences. The appointment stands out because Beehiiv says it is expanding beyond its roots as a newsletter publishing tool into a broader platform for creators and publishers. The announcement also makes clear the company is moving from product-led growth toward a more deliberate marketing buildou… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of March 9, 2026
Highlights Chris Curtin named Chief Marketing Officer at USAA USAA is a financial services company. The appointment puts a veteran operator in the top marketing seat effective March 2. It also places oversight of a large sponsorship and marketing platform under a leader whose background spans retail, banking, payments, tech, and entertainment brands. Agency lens: The mandate points to brand strategy, sponsorship activation, digital marketing, and integrated campaign… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of March 2, 2026
Highlights Meghan Mitchell-Marks named Chief Marketing Officer at Axonius Axonius is an asset intelligence platform for unified security operations and exposure management. The company is positioning this hire as part of a unified GTM push to fuel its next phase of growth. It also points to record business momentum and two of its strongest quarters as the backdrop for scaling demand. Agency lens: Expect emphasis on category positioning, brand strategy, product marketing, demand gen, and comms working as one. Press release Executive’s LinkedIn Company website Alison Jarvis-Powell named Global Chief Marketing Officer at RX Global RX is a global events business. This is a newly created role, framed as an investment in stronger global marketing capabilities to drive growth, customer value, and long-term enterprise performance. The remit explicitly includes building scaled digital, data, and AI-enabled marketing capabilities across the company. Agency lens: Likely need for global brand consistency, performance visibility, and integrated digital programs tied to measurable outcomes. Press release Executive’s LinkedIn Company website Dahlia Fisher named Chief Marketing Officer at World ORT World ORT is a philanthropic organization. The mandate is to integrate global marketing and communications so the mission and impact are expressed with clarity and cohesion across markets. The announcement also signals a focus on resonance and consistency in how the organization shows up globally. Agency lens: Strong fit for partners who can unify narrative, comms strategy, and multi-market messaging without losing mission clarity. Press release Executive’s LinkedIn Company website All Appointments The following is a complete list of CMO appointments and transitions tracked this week across industries. CMO Moves are tracked weekly based on public announcements, filings, and market intelligence. Not every leadership change results in agency engagement, but historically, these moments often precede strategic reviews and realignment of partners.
CMO Moves – Week of February 23, 2026
Highlights John Baum named Chief Marketing Officer at Voyager Technologies Voyager Technologies is a defense and space technology company focused on mission-critical solutions. The company says the promotion supports accelerated growth across space, defense, and national security markets. It also elevates marketing and strategic communications as core drivers of growth as the company scales. Agency lens: The stated focus on brand, strategic communications, and stake… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of February 16, 2026
Highlights Ariel Kelman named President & CMO at AMD AMD builds high-performance computing and AI solutions for data centers, embedded systems, PCs, and gaming. Kelman steps in as AMD expands its portfolio and aims to accelerate momentum in high-performance and AI markets. He’ll oversee brand, communications, events, developer relations, and go-to-market strategy to sharpen storytelling and deepen engagement across the technology ecosystem. Agency lens: This rol… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of February 9, 2026
Highlights Marissa Fox-Foley named CMO at Sanctuary Wealth Sanctuary Wealth is a partnership platform for independent registered investment advisors (RIAs), operating as a hybrid RIA with partner firms across the U.S. Fox-Foley joins as Chief Marketing Officer to lead the enterprise marketing strategy and organization. The company says her mandate includes elevating corporate marketing capabilities and bringing scalable marketing strategies to partner firms, with em… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of February 2, 2026
Highlights Nakul Goyal named CMO at CARFAX CARFAX is a vehicle history report company that also runs an automotive marketplace. Goyal was promoted after more than nine years as VP of Growth. He says his focus has been scaling consumer reach through product-led growth and performance marketing, and he’ll now lead the broader marketing organization to drive growth for both dealers and consumers. Agency lens: Expect a tight blend of performance marketing and product-le… Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of January 26, 2026
Asad Ayaz named Chief Marketing and Brand Officer at Disney This is a newly created role and the first time Disney has put a single top marketing leader across the entire company. The remit is built around a more connected approach to how Disney reaches audiences, elevates campaigns, and supports business goals across segments. Agency lens: A unified, cross-segment marketing organization signals more integrated brand + campaign work across creative, media, and experiential…. Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
CMO Moves – Week of January 19, 2026
Alison Wagonfeld named Chief Marketing Officer at NVIDIA NVIDIA named Alison Wagonfeld its first Chief Marketing Officer, bringing marketing and communications under a single top seat. The announcement says she will report to CEO Jensen Huang and that all members of NVIDIA’s marketing and communications team will report to her. Wagonfeld comes from Google Cloud, where she was vice president of marketing and wrote that she helped build the business “from a promising start-up in 2016 to a thriving ($60 billion) run-rate business today.” Agency lens: With marketing + comms centralized, expect more integrated platform storytelling and partner marketing—especially tied to Omniverse-based creative workflows and collaborations with holding companies/agencies. Press release Company website Executive’s LinkedIn Lujean Smith named Chief Marketing Officer at GlobalLogic GlobalLogic appointed LuJean Smith as Chief Marketing Officer, positioning marketing as a “growth engine” to elevate the brand and showcase AI capabilities and collaboration within the Hitachi Group. The announcement says she will spearhead global marketing strategy, lead high-impact multi-channel campaigns, and showcase GlobalLogic VelocityAI (its AI-powered service offerings), aligned to Hitachi’s “Inspire 2027” strategic priorities. Smith brings 30 years of marketing leadership, including senior marketing and communications roles at GE, Siemens, Accenture, and Cognizant. Agency lens: This is set up for brand positioning work, integrated comms, and campaign development around VelocityAI and the GlobalLogic–Hitachi value story—built for enterprise buyers. Press release Company website Executive’s LinkedIn Shannon Scott named Chief Marketing Officer at Hawaiian Bros Island Grill Hawaiian Bros named Shannon Scott Chief Marketing Officer as the chain prepares for rapid national expansion and franchise growth. The announcement says she will oversee national and local marketing, digital engagement, menu storytelling, and market entry strategies after serving in a fractional capacity for the past year. Scott’s background includes chief strategy officer and deputy EVP at the American Academy of Family Physicians, plus more than a decade as a marketing executive at Applebee’s supporting franchise operators. Agency lens: Expect franchise-ready marketing systems—local launch playbooks, digital engagement programs, and creative that scales menu storytelling consistently across new markets. Press release Company website Executive’s LinkedIn All Appointments The following is a complete list of CMO appointments and transitions tracked this week across industries. CMO Moves are tracked weekly based on public announcements, filings, and market intelligence. Not every leadership change results in agency engagement, but historically, these moments often precede strategic reviews and realignment of partners.
CMO Moves – Week of January 12, 2026
Alicia Chrapaty named Chief Marketing Officer at H&R Block H&R Block is a consumer-facing company in the retail sector. Chrapaty has experience driving growth for consumer brands, making this a notable top marketing hire. Agency lens: Growth-focused acquisition and retention programs—and the creative, media, and messaging that support them—are likely to be in focus. Executive’s LinkedIn Company website Rachel Truair named Chief Marketing Officer at … Get Unlimited NextBigWin Access Subscribe to become a NextBigWin Pro member and get access to all our exclusive content. Turn access and intelligence into your next big client win. Already a member? Login Subscribe to NextBigWin Pro
