Intelligence

Strategic Opportunities

Signals Behind Chomps’ Next Phase of Retail Growth

By: Christian Banach

on May 25, 2026

Chomps is moving beyond product claims into emotional brand demand. Read the key leadership takeaways on consumer insight, retail growth, and where agency partners can add value for the brand now.

At a Glance

Interviewee: Stacey Hartnett, SVP, Marketing Company: Chomps Location: Chicago, Illinois Website: chomps.com Industry: Better-for-you meat snacks, protein snacks, omnichannel CPG Company Notes: Chomps is scaling from a DTC challenger into a national retail snack brand Best-Fit Agencies: Retail media, shopper marketing, experiential, brand strategy, creative production, measurement and analytics Source: Adspeak

The Big Picture Chomps is moving from a functional, ...

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Christian Banach

Christian Banach is the founder of NextBigWin and a leader in agency growth and business development, bringing over 20 years of experience. He serves on the 4A’s Expert Network and has helped holdco agencies, such as Energy BBDO, and independents win millions in new business from brands like Disney, Toyota, and Kohl’s.