At a Glance

Buyer: University of Texas at Dallas Industry: Higher education Location/markets: Dallas/Richardson, Texas; local, regional, and national audiences Primary scope: Advertising and marketing services for UT Dallas Executive Education Key deliverables/channels: Paid search, display, social, Google, LinkedIn, Meta, retargeting, audience segmentation, media plans, campaign reporting, ROI analysis Budget: Advertising budgets in the range of $20,000–$60,000 annually per...