7 Accounts Showing Buying Signals
Each week, the Radar Report highlights companies showing signals of potential marketing investment. These moments often lead organizations to reassess agency relationships and growth initiatives.
For agencies looking for new business opportunities, Radar Report surfaces companies likely preparing to invest in marketing and brand.
7. Subway
Subway is on the Radar after elevating a seasoned restaurant and CPG marketer into the CMO role.
Trigger
Jeff Klein became Chief Marketing Officer at Subway in May 2026 after a short stint as SVP of Marketing. He previously held senior leadership roles at Popeyes, Little Caesars, PepsiCo, HJ Heinz, and Cadbury.
Why This Matters
The move suggests Subway is leaning into sharper brand positioning, core campaigns, partnerships, innovation, and menu strategy. Klein’s background spans major QSR and CPG brands, with experience across brand management, shopper marketing, foodservice, product innovation, and large-scale consumer campaigns.
Agency Opportunity
- QSR brand strategy
- Menu innovation marketing
- Partnership campaigns
- Shopper marketing
- Consumer loyalty
Smart Outreach Angle
Lead with how Subway can translate CPG-style brand discipline into restaurant growth: sharper menu storytelling, stronger occasion-based campaigns, and partnerships that drive repeat visits.
Company Context
Subway is one of the world’s largest restaurant brands, known for its sandwich and quick-service franchise model. Its marketing challenge sits across brand relevance, menu innovation, value, and frequency.
6. Monster Energy
Monster Energy is on the Radar after elevating a longtime global marketing leader to CMO, The Americas.
Trigger
Jordi Gayolà Guitart became Chief Marketing Officer, The Americas in March 2026 after nearly 11 years at Monster Energy. His prior roles included SVP Monster Brands & International Marketing, SVP Global Marketing, VP Global Marketing, and Senior Director of Marketing.
Why This Matters
This promotion points to a tighter regional focus across the U.S., Canada, and Latin America. His background spans sports marketing, integrated brand execution, regional expansion, FMCG brand management, and multi-market leadership across Monster Energy, Coca-Cola, and Unilever.
Agency Opportunity
- Sports marketing
- Regional brand strategy
- Integrated campaign execution
- Experiential marketing
- Sponsorship activation
Smart Outreach Angle
Lead with how Monster can keep its edge in energy drinks by connecting sports, creator culture, and regional fan communities into campaigns that feel local without diluting the brand.
Company Context
Monster Energy is a global energy drink brand with a heavy presence in sports, music, gaming, and lifestyle marketing. Its growth depends on brand heat, retail visibility, and cultural relevance across markets.
