At a Glance
- Buyer: State of Michigan, Michigan State Lottery
- Industry: Public sector gaming/lottery
- Location/markets: Michigan; specific market coverage not specified
- Primary scope: Advertising services
- Key deliverables/channels: Advertising services as described in Schedule A – Statement of Work
- Budget: Not specified
- Contract type/term: Best-value state contract; anticipated transition period begins October 3, 2026; anticipated contract begin date January 1, 2027
- Key dates: Proposal deadline May 6, 2026, at 11:50 AM ET; anticipated transition begins October 3, 2026; anticipated contract begin date January 1, 2027
- Eligibility/must-haves: Proposal must be submitted electronically through SIGMA VSS; required forms and schedules must be completed by deadline; limited number of bidders advancing past Step 1 must deliver an oral presentation for a Lottery product launch
Why This Could Be Interesting
The Michigan State Lottery is seeking an advertising services partner through a formal State of Michigan procurement. This is a public-sector opportunity tied to a well-known statewide brand with ongoing consumer visibility.
The work is framed broadly as advertising services, but the evaluation process signals a partner role that goes beyond a narrow production assignment. The State is weighting experience, statement-of-work requirements, service delivery, staffing, and project management before pricing is even considered.
That makes this notable for agencies that want more than a one-off campaign brief. Bidders must first clear a substantial technical threshold, then selected finalists must present a Lottery product launch solution covering campaign strategy, creative development, and media planning.
Best suited for agencies with strong integrated advertising capabilities, disciplined proposal operations, and comfort with formal public-sector review.
Proposal deadline: May 6, 2026, at 11:50 AM ET
Download the full RFP here.
